The LC Waikiki brand originated in France in 1988, continuing its existence after 1997 as a Turkish brand under the auspices of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş. Today, LC Waikiki has 895 stores in 41 countries that adhere to the company's philosophy: "Everyone deserves to dress well!". The first foreign LC Waikiki store opened in Romania in 2009. By 2023, LC Waikiki plans to become one of the three most successful clothing retail companies in Europe. LC Waikiki specializes in the manufacture of clothing for the whole family, which is distinguished by impeccable quality, creative design and original decorative design. The brand's products combine aesthetic and practical aspects, while corresponding to the current trends of the season. Anatomical cut, indisputable functionality and comfortable sensations in any situation are the priorities of the Turkish brand designers working on expanding the range.