"Я родился" is a chain of stores for children founded in 2015. The chain stores provide consumers with a wide range of products for children aged 0 to 7 years. "Я родился" can rightfully be called a supermarket for children, because there is absolutely everything a child needs here. The store's assortment includes children's clothing, furniture, strollers, high chairs, cradles, bicycles, baby food, toys, care accessories and much more from world brands