In 2013, the famous Japanese fashion designer Junya Miyake and Chinese entrepreneur Ye Guofu founded the company, which today is one of the fastest growing brands in the field of the daily demand market. This is the MINISO company, which is a designer fast-fashion brand from Japan, which has conquered millions of hearts around the world. MINISO is actively moving to the international market. To date, there are more than 3,000 MINISO stores in 62 countries of the world: in America, Canada, Europe, Singapore, Russia, Korea, Dubai, etc. MINISO products cover almost all aspects of human life, and are divided into eleven main categories, each of which has more than 5,000 types of goods: Health and Beauty, Electronics, Seasonal products, Household goods, Items for everyday life, Stationery and gifts, Bags, Accessories, Textiles, Toys, Food and Beverages.