IQOS is a tobacco heating system, an alternative to smoking. The rejection of gorenje tobacco in favor of its heating is what fundamentally distinguishes our technology from smoking cigarettes. Heating tobacco allows you to feel its real taste. When using IQOS, you won't burn through clothes or furniture. You can completely forget about the smoke, the system heats tobacco without gorenje, which means no smoke is formed. Instead, an aerosol is formed, which quickly dissipates.